Online businesses are challenging for a number of reasons. The virtual world is a world that is full of surprises. New strategies, new sites and new players make the Internet constantly interesting, but a little intimidating as well. Social media networks are a new way to reach your customers and you should know how to use it effectively. Here are some tips on social media marketing to get you started.
Remember to speak to your potential customers as people. You may run a business or corporation; however, this does not mean you need to speak like one. Trust is built from personal relationships. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust.
Make sure you keep a blog and keep it up-to-date with relevant and useful information. If your business is currently or soon-to-be running a discount, coupon, promotion or sale, be certain that your blog mentions it. Even if you simply changed something simple like your store hours or new location. Always ensure your blog is getting these posts, as well.
Is a relationship with you and your business something your customers want? Keep your advertising ploys simple by using social channels. Saying “Hello” is a great way to begin a relationship with your customers. Pay attention to you customer’s responses, and you will know how to proceed.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted.
Add a link to your Facebook page or a ‘like’ button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to ‘like’ your page and subscribe to your posts without having to look you up on Facebook.
Create a RSS feed for your updates and give your readers the opportunity to subscribe to it. This will allow them to see your posts when they log into their Google account or right on their computer desktop if they use an RSS widget. Depending on your target audience, you will get more or less success with an RSS feed.
Marketing with social media can be fun and effective if you put these tips to use. Try some of these strategies to discover the best one for your needs. Online marketing is amazingly effective, especially if you focus on the hot trends of today. You business is sure to benefit with this one new approach to marketing.